(BIVN) – Lau Ola LLC, one of the two permitted medical cannabis providers on Hawaiʻi Island, is announcing a company rebrand, changing its name to Big Island Grown Dispensaries.

According to a Monday media release from the Pepeʻekeo-based company, the new brand “reflects local ties and provides opportunity for growth,” allowing it to be recognized “on a global scale for quality product/medicine and medical research.”

“Our company is deeply rooted in local and sustainable agriculture and we wanted our name and brand to reflect that,” said Dylan Shropshire, Chief Production Officer and a member of the Board of Directors, in the news release. “This rebrand can help us reach our goal of becoming the best cannabis company in Hawaii and recognized on a global scale for “clean”, reliable, lab-tested cannabis medicine that is of the highest quality. Hawaii is considered a healing destination and Big Island Grown Dispensaries will contribute to the better health and well-being of the community.”

Richard Ha, the farmer who helped launch Lau Ola, recently announced his retirement as the company CEO. During his four year tenure, Lau Ola has secured three dispensary locations in Hilo, Kona, and Waimea. These retail locations are expected to be operational by the beginning of the new year, under the new name.

The news release states:

Rebranding as Big Island Grown, or B.I.G., provides opportunities for growth in the future. From creating sub brands to retail merchandise, the company has limitless growth potential and has positioned itself to become the premier cannabis provider in Hawaii. Additionally, the company has adopted a new tagline: “Farm to Patient.” This reflects the company’s goal of educating patients on where and how their medicine is made.

“Even though we have a new name and new look, our mission, vision, and values remain the same,” added Shropshire. “We will continue to be the foremost provider of premium medical cannabis while adopting environmentally, socially, and economically community, and our island.”

The rebrand also comes with a new website at bigislandgrown.co.

Meanwhile, cannabis cultivation is underway at Hawaiian Ethos, Hawaiʻi Island’s other medical cannabis provider. In a November media release, Hawaiian Ethos reported:

The public will have its first opportunity to visit Hawaiian Ethos’ Kona dispensary on December 11, 2018 from 5:00 to 7:00 p.m. when Hawaiian Ethos will host an open house and talk, “Cannabis is Medicine,” presented by Hawaiian Ethos Medical Advisor, Stacey Marie Kerr, MD. The same talk followed by Q&A will also be happening the evening before, on December 10, 2018 from 5:00 to 7:00 p.m. at the Hawai‘i Innovation Center. Events are open to the public (no 329 Card required), but will have limited capacity and are by RSVP. For more information and to RSVP, please visit www.hawaiianethos.com or call (808) 339-3205.

“It’s been a long time coming, and we are looking forward to sharing what we’ve been working on with the people of Hawai‘i Island. We have put a lot of intention and effort into our products and dispensary; we want the dispensary to be a place where people feel welcomed and comfortable, and we want to offer products that not only work, but that people feel good about using. We’re excited to share our approach to medical cannabis—from patient-centered service, to science-based products, to sustainable grow initiatives, we are doing our best to do right by patients, caregivers, the community, and the environment,” says Diana Hahn, the Hawaiian Ethos Communications Director.