PUNA, Hawaii – Greggor Ilagan is wasting no time choosing a new career path following his failed state senate bid.

The Puna councilman has launched a new YouTube channel, Ilagan Videos. His first offering is the shaving cream challenge.

Ilagan created a Facebook page to bolster the channel, where he hashed out his plans in a media release.

Besides the Ilagan Challenges, other possible ventures that are being explored include Ilagan News and Ilagan Travel. It’s far from his original goal of running for the State Senate, but after the hard-fought campaign, it is a way to keep moving.

It is also in line with his innovative use of technology to run his office and to reach out to constituents. “Sometimes in life our path changes,” Ilagan said. “And it’s how fast we adapt to that change that matters.” So the Puna councilman decided to follow a new path outside of government.

Indeed, Ilagan is no stranger to social media. He was an early user of Facebook among Hawaii Island politicians, and he even made national headlines with his adopted – then abandoned – use of Tinder, which is more of a dating app, during the campaign season.

You cant blame Ilagan for being inspired by the possibilities. After all, East Hawaii is also the home of YouTube superstar Ryan Higa, whose NigaHiga YouTube channel is nearing 18 million subscribers.

Ilagan still has a few months remaining on the Hawaii County Council, where he represented the Puna district for four years. He was the youngest member ever to be elected to the council. He did not run for re-election, opting instead to challenge incumbent Sen. Russell Ruderman for Puna’s seat at the State Senate. Ilagan came up short in the Democratic primary.

“Thank you everyone for your support,” Ilagan said. “Continue to exercise your right to vote, and please subscribe to Ilagan Videos.”